About us

Founder's Story | A departure becomes a real be...

After a collaboration with a brand, I decided to create a brand that was truly close to my own philosophy: Don't chase popular words, just give your skin the nutrients...

Founder's Story | A departure becomes a real be...

After a collaboration with a brand, I decided to create a brand that was truly close to my own philosophy: Don't chase popular words, just give your skin the nutrients...

Brand Story | Gentleness is not a compromise, b...

YELENA's name comes from an imperfect yet determined Marvel character, symbolizing that " you don't have to be perfect to be strong ." We believe that skincare should not be...

Brand Story | Gentleness is not a compromise, b...

YELENA's name comes from an imperfect yet determined Marvel character, symbolizing that " you don't have to be perfect to be strong ." We believe that skincare should not be...

品牌理念 | 純淨保養,永續之美

「保養,不該是一場盲目的追逐。」YELENA 相信,真正的美麗來自肌膚與生活的平衡。我們從一次重啟出發,把 純淨、溫和、永續 注入每一個細節,為肌膚帶來真誠的守護,也為地球留下更美好的未來。

品牌理念 | 純淨保養,永續之美

「保養,不該是一場盲目的追逐。」YELENA 相信,真正的美麗來自肌膚與生活的平衡。我們從一次重啟出發,把 純淨、溫和、永續 注入每一個細節,為肌膚帶來真誠的守護,也為地球留下更美好的未來。