Founder's Story | A departure becomes a real beginning

Hello, I am the founder of YELENA.

Before founding YELENA, I co-founded a skincare brand with a partner. While we achieved some success, we faced disagreements over philosophy and direction, ultimately forcing us to separate. That journey was not easy, but it also gave me a clearer understanding of the brand I wanted to create.

What I want is:

• Be honest without exaggeration , don't chase popular words, just give the skin the nutrients it really needs.
• Gentle yet firm , replace quick success with companionship, and replace "overnight results" with a stable skin foundation.
• It is safe for everyone to use , even those with sensitive or damaged skin.

That’s why I founded YELENA.

I personally participate in the development and testing of each bottle of product, insisting that the formula must be clean, effective and gentle.

I hope that through this brand, I can help more people learn to take care of themselves, so that their skin can be stable and their hearts can feel more secure.

YELENA, born for the real self.