Brand Story | Gentleness is not a compromise, but a strength

In today's skincare market full of trends and rhetoric, we have chosen a slower and more authentic path.

YELENA's name comes from a Marvel character whose imperfect yet authentic character was once controlled and defined, yet she chose to break free and become her own person. This story deeply moved us and has become the core of our brand: "You don't have to be perfect to be strong."

We believe that skincare shouldn’t just be about quick results on the surface, but about slowly repairing and accompanying the skin back to a stable state .

Therefore, YELENA focuses on designing gentle and effective products for sensitive, fragile or unstable skin, using simple and clean formulas and solid ingredient selection to reduce unnecessary burden on the skin.

Our Mission:

• Let everyone know their own skin condition.
• Find a maintenance rhythm that suits you.
• There is no need to pursue perfection, as long as you know how to take care of yourself, you are already beautiful.

YELENA hopes to be your most gentle support in life.